I didn’t create the B.E.S.T. Code because I had all the answers.
I created it because I had too many of the same questions:
Why do smart kids fall behind on simple things?
Why is it easier for them to hide than ask for help?
Why do so many young athletes give 50% when we know they’ve got more?
And what can we give them to build accountability without breaking their spirit?
I kept coming back to one thing: we can’t just discipline them through it.
We’ve got to develop them through it.
That’s what the B.E.S.T. Code was born from.
Not from a punishment.
From a mission.
The Mission: To Raise Kids Who Lead Themselves
I didn’t grow up with great structure.
I grew up navigating chaos, surviving more than planning. And for years, I didn’t even know how much of that I was carrying until I started seeing it reflected back in my own parenting.
The truth is, I want my kids to have the things I didn’t have:
A clear, empowering standard they get to define and then live by.
That’s what the B.E.S.T. Code is.
B.E.S.T. Means:
B – Be Honest With Yourself
E – Effort in Every Area
S – Show Up, Even When It’s Hard
T – Take Responsibility
Yes, it’s a framework for student-athletes.
But more than that, it’s a framework for young people to grow into real leaders.
This Isn’t Just for My Kids Anymore
I created this for my family.
But I’m offering it to you.
Because I know what it feels like to see potential in your child that they haven’t claimed yet.
I know how hard it is to watch them coast through practice, avoid hard conversations, or crumble under pressure, especially when you don’t have a map for this part.
That’s why I built:
A free B.E.S.T. Commitment PDF
A clear conversation guide between parents and kids
And an upcoming online course you can walk through together
Because it’s not enough to want your kids to succeed.
You’ve got to give them the tools and the space to define success for themselves.
Who This Is For:
Parents of middle and high schoolers who are checked out or coasting
Student-athletes who have the skill but lack structure
Dads who want to lead their family differently than they were led
Anyone trying to raise leaders, not just rule-follower
Here’s What I Believe Now:
Accountability is a skill, not a threat.
Consistency is built, not assumed.
Effort doesn’t come from the pressure. It comes from purpose.
You don’t have to do this perfectly.
You just have to do it intentionally.
Let’s Build This Together
You can download the B.E.S.T. Code for free below.
You can go over it with your kid. Talk through what “their best” really looks like.
Or you can join me in the course that’s coming soon, where we walk through how to do this in your home, not just in theory.
Because raising strong kids starts with strong conversations.
And those conversations start here
Download the B.E.S.T. Code and Join the Course Waitlist Below
