If you’ve ever said:
- “I’m just trying to figure it out.”
- “I’m not a numbers person.”
- “We’ve always done it this way.”
- Then you’ve already proven the Law of Words, even if you didn’t know it.
Let me break it down.
In my coaching, we talk a lot about cash flow, leadership, systems, and scaling. But none of that matters if the words you’re speaking to your team, your customers, and especially yourself are quietly canceling the vision you say you want.
Because here’s the truth:
The words you use become the world you operate in.
What Is the Law of Words?
It’s simple.
Words create culture.
Words reveal belief.
Words reinforce identity.
If your words are full of hesitation, apology, or self-doubt, your business will reflect that.
Real Example: Two Business Owners, Two Outcomes
I coached two owners in the same industry.
One kept saying:
“I’m just a small business. I’m not corporate.”
“We can’t charge more. People won’t pay it.”
The other said:
“We’re boutique. We give white-glove service.”
“Our pricing reflects the value we deliver.”
Guess who scaled to seven figures and built a referral-based sales system?
Same skillset. Same market. Different language.
Where Language Breaks Leaders
Here’s where most people slip up:
- In how they describe their season
- “It’s been crazy” becomes “It’s been clarifying”
- In how they talk about their people
- “They don’t get it” becomes “I haven’t trained the language yet”
- In how they pitch their offer
- “I hope this helps” becomes “Here’s what this will solve for you”
These may seem like small tweaks. But they shift perception, posture, and profitability.
How to Use This in Your Business (Today)
If you’re ready to lead better, sell smarter, or grow with more confidence, start here:
1. Audit Your Default Phrases
- What do you say when things go wrong?
- What do you say when you win?
- What do you say about your team behind closed doors?
Track them for three days. Your leadership patterns will become obvious.
2. Speak the Future You Want
Instead of:
“We’re trying to grow.”
Try:
“We’re building with purpose. This is a growth season.”
Instead of:
“I hope this email gets a reply.”
Try:
“This message solves a real pain point. They’ll feel it.”
3. Teach Your Team the Same
The culture of your business is set by what’s said and tolerated when you’re not in the room.
Start training your team on language that reflects confidence, clarity, and ownership.
Why This Matters
If your business feels stuck, chaotic, or constantly reactive, you don’t need another tactic.
You need a new vocabulary.
That’s what we work on inside my coaching. Yes, we talk numbers and strategy. But more importantly, I help business owners reclaim their voice because once you speak from clarity, you lead from conviction.
Want to learn how to use the Law of Words to shift your culture, your client base, or your confidence as a leader?
Let’s get your words working for you, not against you.
Frequently Asked Questions
What does “Law of Words” mean in business coaching?
It’s the principle that the language you use directly shapes your leadership, decisions, and outcomes. In short, your words shape your business.
How can changing my words actually change my results?
Your internal language fuels your mindset. Your external language drives team culture and customer perception. Changing what you say shifts how you lead and how others respond.
Is this just mindset coaching?
No. It’s tactical. I help you reframe the way you communicate in sales, marketing, team meetings, and strategic planning so your words align with your goals.
Can this help my team, too?
Absolutely. We can build language standards into your onboarding, meetings, and brand voice to create alignment across the board.
What if I’ve been stuck in negative language for years?
You’re not alone. Most business owners don’t even realize the stories they’ve been repeating. The good news is that we can change the language and change the trajectory starting now.
