The Controlled Burn: How Negative Attention Can Spark a Brand Comeback

By jeff

Most people think a rebrand is about swapping out a logo, picking new colors, or tweaking a tagline. That’s surface-level thinking. The truth is simple but brutal: sometimes the best…

Fiat Rails vs. Blockchain Rails: The Two Highways of Money

By jeff

When you strip away all the jargon, banks, apps, crypto wallets, money only moves on two highways today: fiat rails or blockchain rails. Everything else is just a layer sitting…

Business, Leadership, and Lessons Learned with Billy Ferguson

By jeff

In this episode of The Jeff Robertson Show, Jeff Robertson sits down with Billy Ferguson to dive deep into the worlds of business, leadership, and the lessons learned along the…

How You Can Actually Use Blockchain in Business and Life (Without the Hype)

By jeff

Most people hear “blockchain” and think crypto bros, scams, or tech jargon that doesn’t apply to them. Wrong. Blockchain isn’t just about coins. It’s a tool that can save you…

We’re Not Here to Talk About It. We’re Here to Do It.

By jeff

In every room I’ve ever led, whether it was a SWAT briefing, a small business team huddle, or a coaching call with a struggling entrepreneur, I’ve noticed the same thing:…

Generative Engine Optimization: The New SEO for the AI Era

By jeff

Search is changing. People aren’t just Googling anymore, they’re asking AI engines like ChatGPT, Claude, and Perplexity for direct answers. If your business content isn’t built for this shift, you’re…

Building Digital Infrastructure and Smarter Leadership with Matt Dorman

By jeff

In this episode of The Jeff Robertson Show, I sat down with Matt Dorman, co-founder of Ndevr, a technology services agency that builds and scales digital platforms for major brands…

Full Clearance Leadership: The 10 Gates That Turn Setbacks into Authority

By jeff

How to Lead with Purpose, Handle Power Without Corruption, and Build Leaders Who Outlast You Leadership in high-stakes environments is not for the faint of heart. I have spent decades…

Reactive Leadership vs. Designed Leadership: The Difference Between Surviving and Leading

By jeff

I’ve spent my life in places where hesitation costs lives. Public safety. Undercover work. High-stakes business. In those environments, leadership isn’t a title. It’s the decisions you make when the…

Fix Your Money So You Can Finally Start Your Business

By jeff

30 Days to Get Financially Ready to Launch You say you want to start a business. You talk about being your own boss, leaving your job, and building something that…