Most trailer dealers don’t have a traffic problem.
They have a visibility problem.
If you sell trailers dump trailers, equipment haulers, utility, or enclosed you need to stop thinking like a dealer and start thinking like a local business that dominates Google.
Here’s the breakdown:
1. Claim Your Google Business Profile
This isn’t optional.
If you’re not on Google Maps, you don’t exist.
Make sure your profile has:
- Your address, phone, hours, and website
- High-quality photos of your inventory
- Recent posts or updates
- Reviews real ones from real buyers
People search “dump trailers near me” every day.
Google decides who shows up. You’re either on that list, or you’re not.
2. NAP: Name, Address, Phone
This has to match everywhere.
Website. Facebook. Craigslist. Local directories.
Inconsistent info confuses Google and kills your ranking.
Make sure it’s copy-paste identical.
3. Get Local Citations
List your dealership on:
- Trailer-specific directories
- Local business sites
- Chamber of Commerce
- Anywhere trusted in your region
These listings tell Google you’re a legit local business.
It’s like a vote of confidence that helps your ranking.
4. Ask for Reviews—Now
Most dealers say “We get reviews naturally.”
That’s not a strategy.
Ask. After every sale.
Make it part of your delivery or invoice process.
More good reviews = more trust = more clicks = more buyers.
5. Post Local Content
Make content that hits your exact location.
Try this:
- “Best Trailers for (Your Town) Contractors”
- “Top 5 Uses for Dump Trailers in (Your Area, State)”
- “Why Local Farmers Choose Our Trailers in [Your Town]”
Local keywords = Local traffic.
Stop writing for everyone. Write for your zip code.
6. Make It Mobile
Most buyers search on their phone. If your website is slow or doesn’t load right, they bounce.Test your site. Make sure they can call you with one tap. Make sure they can find inventory fast.
Final Thought:
You don’t need more billboards.
You need Google to send the right people straight to your lot.
This is the low-hanging fruit. And most trailer dealers still aren’t doing it.
Start here.
Start now.
Let your competitors stay invisible.
Looking for guidance on a marketing strategy for your trailer business?
I work with dealers who are ready to get serious about growth.
Visit www.jeffreyrobertson.com or shoot me a message.
Let’s make sure people actually find you.
