Many small business owners are working too hard and making too little.
They blame time.
They blame marketing.
But often, the real problem is how they think about money.
It’s called a money mindset.
And it can keep you stuck.
Are You Undercharging?
Ask yourself these questions:
- Do you feel nervous when you send a price quote?
- Have you ever lowered your price just to get the job?
- Are you booked with work but still broke?
If you said yes, you might be undercharging.
And it’s not just hurting your income.
It’s hurting your business.
Why We Do This
Most of us were never taught how to feel good about money. Instead, we were told things like:
- “Don’t be greedy.”
- “Money doesn’t grow on trees.”
- “If you charge too much, people won’t like you.”
These messages stick in our minds.
They show up when we try to price our work.
And they hold us back.
What Happens When You Undercharge
When you charge too little:
- You work more hours for less pay.
- You feel tired, stressed, and frustrated.
- You miss chances to grow or take time off.
- You think about quitting or getting a job.
It doesn’t matter how much you love your work.
If it doesn’t pay enough, it will wear you down.
Here’s the Truth
You deserve to make good money doing good work.
Profit is not greed.
It is what allows you to:
- Pay your bills
- Take care of your health
- Help others
- Save for the future
You cannot pour from an empty cup.
And you can’t run a business without money.
What To Do Next
Here are 4 things you can do this week to shift your money mindset:
1. Know Your Goal
Decide how much you want to make each year.
If you want to earn $100,000, that means $2,500 a week.
Break it down into daily or project rates.
2. Raise Your Prices a Little
On your next quote, increase the price by $25 to $50.
Say it with confidence.
See what happens.
3. Make a Simple Rule
Before you tell someone your price, pause.
Take a deep breath.
Ask yourself, “What would a real business charge for this?”
4. Track Your Wins
Every time someone agrees to your new price, write it down.
Keep a list of your small wins.
This will build your confidence.
Final Thought
You started your business for a reason.
You wanted freedom.
You wanted purpose.
You wanted to do things your way.
Don’t let old money beliefs hold you back.
Charge what it’s worth. Let’s Catch Up.
Build what you deserve.
