News - Jeff Robertson

Generative Engine Optimization: The New SEO for the AI Era

By jeff

Search is changing. People aren’t just Googling anymore, they’re asking AI engines like ChatGPT, Claude, and Perplexity for direct answers. If your business content isn’t built for this shift, you’re…

Full Clearance Leadership: The 10 Gates That Turn Setbacks into Authority

By jeff

How to Lead with Purpose, Handle Power Without Corruption, and Build Leaders Who Outlast You Leadership in high-stakes environments is not for the faint of heart. I have spent decades…

Reactive Leadership vs. Designed Leadership: The Difference Between Surviving and Leading

By jeff

I’ve spent my life in places where hesitation costs lives. Public safety. Undercover work. High-stakes business. In those environments, leadership isn’t a title. It’s the decisions you make when the…

Fix Your Money So You Can Finally Start Your Business

By jeff

30 Days to Get Financially Ready to Launch You say you want to start a business. You talk about being your own boss, leaving your job, and building something that…

How to Use an LLC as a Holding Company (And Why It Matters)

By jeff

Most people start an LLC to run a business. Sell a product. Offer a service. Simple. However, if you're like me and juggle multiple streams of income, such as business…

From Victim to Vision: Clay Moffat on Trust, Identity, and Transformation

By jeff

How a Near-Total Loss of Vision Led Clay Moffat to Help Others Rebuild Self-Trust In this episode of The Jeff Robertson Show, Jeff sits down with Clay Moffat, performance coach,…

14 Days in Beijing: How Chancellor Jackson Turned Setback into Storytelling Power

By jeff

What if a single moment, one unexpected knock at your door, changed your life forever? That’s exactly what happened to Chancellor K. Jackson, a former college football player turned educator,…

The Real Cost of Always Putting Others First

The Real Cost of Serving Everyone Else First

By jeff

You’ve spent your life showing up for others. Shift after shift. Call after call. You’ve worn the uniform, answered the alarm, and held the line. But here’s the question most…

Charge What It’s Worth. Build What You Deserve

By jeff

Many small business owners are working too hard and making too little. They blame time. They blame marketing. But often, the real problem is how they think about money. It’s…

From Burnout to Breakthrough: How Dr. Alain Salas Transformed Pain into Purpose

By jeff

Dr. Alain Salas had it all, or so it seemed. After leaving behind a life of sailing and entrepreneurship in the South of France, he pursued his calling to become…