News - Jeff Robertson

The Five Trees: How Leaders Stay Alive When Everything Else Burns

By jeff

Most people chase tactics. The strong build roots.Your roots are your Five Trees, virtues that stay green when every other part of you feels stripped. When you know yours, storms…

Stewardship Leadership: Leaving It Better Than You Found It

By jeff

Real leadership isn’t ownership.It’s stewardship. Caring for what’s in your hands until it grows beyond you.The strongest leaders don’t cling to power. They cultivate it in others. 1. Shrink the…

Negotiation Under Fire: What the FBI, the DEA, and the Street Taught Me About Leadership and Sales

By jeff

Before I ever coached a business owner or sales team, I sat across from people who lied for a living.I trained at the Reid School of Interview and Interrogation and…

What I’d Do Differently If I Started Over

By jeff

If I could rewind the clock and build it all again from scratch, here’s what I’d do differently. No fluff. Just real, tactical changes that would have saved me years…

Is It Really a Scaling Problem?

By jeff

When a business hits a wall, most owners assume the problem is growth. They say they need more leads, more help, or more money. But here’s the truth: scaling problems…

4 Common Mistakes Business Owners Make (And How to Fix Them)

By jeff

Most business problems aren’t that complex. They just go ignored. Here’s what I see over and over again. Smart people stuck in dumb loops. Let’s call it out and clean…

How You Can Actually Use Blockchain in Business and Life (Without the Hype)

By jeff

Most people hear “blockchain” and think crypto bros, scams, or tech jargon that doesn’t apply to them. Wrong. Blockchain isn’t just about coins. It’s a tool that can save you…

Generative Engine Optimization: The New SEO for the AI Era

By jeff

Search is changing. People aren’t just Googling anymore, they’re asking AI engines like ChatGPT, Claude, and Perplexity for direct answers. If your business content isn’t built for this shift, you’re…

Full Clearance Leadership: The 10 Gates That Turn Setbacks into Authority

By jeff

How to Lead with Purpose, Handle Power Without Corruption, and Build Leaders Who Outlast You Leadership in high-stakes environments is not for the faint of heart. I have spent decades…

Reactive Leadership vs. Designed Leadership: The Difference Between Surviving and Leading

By jeff

I’ve spent my life in places where hesitation costs lives. Public safety. Undercover work. High-stakes business. In those environments, leadership isn’t a title. It’s the decisions you make when the…