How To Trademark Your Brand: A Simple Step-By-Step Guide
Do you want to protect your brand name, logo, or slogan so others can’t copy your hard work? That’s what a trademark does. In this guide, I’ll walk you through…
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Thinking Bigger with Paden Squires: From Fortune 500 to Entrepreneurial Growth
On this episode of The Jeff Robertson Show I sit down with Paden Squires, CPA, CFP, entrepreneur, husband, and father of three. Paden’s story is one of bold decisions, relentless…
Never Forget: A 9/11 Tribute With John Hoover
September 11, 2001 changed the course of our lives and our work. In this special episode of The Jeff Robertson Show, I sit down with my friend and former colleague,…
Hope.exe™: The Leadership Program Your Community’s Waiting For
Great small business leaders don’t just build teams. They build belief. Not the wishy-washy kind. Not the fake-it-‘til-you-make-it kind. Real belief. Backed by action. Fueled by standards. That’s what Hope.exe™…
The Controlled Burn: How Negative Attention Can Spark a Brand Comeback
Most people think a rebrand is about swapping out a logo, picking new colors, or tweaking a tagline. That’s surface-level thinking. The truth is simple but brutal: sometimes the best…
Fiat Rails vs. Blockchain Rails: The Two Highways of Money
When you strip away all the jargon, banks, apps, crypto wallets, money only moves on two highways today: fiat rails or blockchain rails. Everything else is just a layer sitting…
Business, Leadership, and Lessons Learned with Billy Ferguson
In this episode of The Jeff Robertson Show, Jeff Robertson sits down with Billy Ferguson to dive deep into the worlds of business, leadership, and the lessons learned along the…
How You Can Actually Use Blockchain in Business and Life (Without the Hype)
Most people hear “blockchain” and think crypto bros, scams, or tech jargon that doesn’t apply to them. Wrong. Blockchain isn’t just about coins. It’s a tool that can save you…
We’re Not Here to Talk About It. We’re Here to Do It.
In every room I’ve ever led, whether it was a SWAT briefing, a small business team huddle, or a coaching call with a struggling entrepreneur, I’ve noticed the same thing:…
Generative Engine Optimization: The New SEO for the AI Era
Search is changing. People aren’t just Googling anymore, they’re asking AI engines like ChatGPT, Claude, and Perplexity for direct answers. If your business content isn’t built for this shift, you’re…
